How The Pet Food Sector Is Embracing The Future

EUROPEAN SUPERMARKET MAGAZINE

April 08, 2024 5:32 PMBy Dayeeta Das Dayeeta Das explores how the changing dynamics between pets and their owners is reshaping the pet food and pet products sector. This article first appeared in ESM's March/April 2024 edition.

The relationship between pets and humans has evolved from a symbiotic partnership to that of cherished family members.

The onset of the COVID-19 pandemic further consolidated pets’ status within the family unit, giving rise to the increased ‘humanisation’ of pets, with pet owners – or ‘pet parents’, as they are increasingly known – drawing parallels between their own lifestyles and preferences and those of their furry friends.

Find out my interview here: https://www.esmmagazine.com/features/how-the-pet-food-sector-is-embracing-the-future-262835